Sales and Marketing
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Lessons From An Advertising Legend
David Ogilvy (1911-1999) was a British advertiser. He started his career as a cook in a hotel in Paris, then as a door-to-door salesman of cooking stoves for AGA. He later joined advertising agency Mather & Crowther in London, then Dr. Gallup’s Audience Research Institute, before founding his own agency in New York in 1949.… Continue reading
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Marketing – Customer Segmentation and Targeting
This article is based on excerpts from Kotler on Marketing, by Philip Kotler, an American marketing author, consultant, and professor, and Kellogg on Marketing, edited by Alice Tybout and Bobby Calder. Below are the key insights from these books related to customer segmentation and targeting: Marketing Management Marketers see the marketing management process as five… Continue reading
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Selling Tips from the Best Car Salesman in America
Joe Girard, was an American car salesman who broke the world record for the most cars sold in a year. The book contains down to earth tips to become a better salesperson. Continue reading
BLOG CONTENTS
- Insights from the smartest investors, founders, leaders, management consultants, salespeople, advertisers, marketers, negotiators, economists, psychologists, academics, etc.
- Successes you can learn from.
- Mistakes you can avoid.
- Useful investing and business frameworks (I wish someone had told me about them when I started out!)
- Book recommendations for aspiring and experienced investors.
- Industry reviews.
- Case studies.
- Unrelated stuff I found interesting.
About THE AUTHOR
- I have been a private equity investor for 17 years, and prior to that, a leveraged finance banker for 3 years. During the past 20 years, I have worked on transactions with a cumulated value of €13 billion, alongside talented founders, managers, investors, bankers, and advisors.
- I have served on the board of private European companies of various sizes (from €5 million to €200 million of EBITDA) in various industries (food, wealth management, education, access control, dental services, real estate financing, publishing, building materials, capital equipment).
- I teach an Introduction to Private Equity course at my alma mater, HEC Paris, hold a CFA charter, and am passionate about investing (I manage a portfolio of listed stocks on the side for my own account), business, social sciences, and mental models.
- I am blessed with a wonderful wife and three amazing children.